The .XYZ domain extension was chosen as a representation of the generations influencing our Future, known here collectively as Generation XYZ or "Tomorrow People". While there are exceptions to every archetype, here is how it generally breaks down...
1965 - 1976 | Generation X
Sometimes referred to as the “lost” generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.”
Gen X is often characterized by high levels of skepticism, “What’s in it for me?” attitudes and a reputation for some of the worst music to ever gain popularity. They are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than Baby Boomers). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.
1977 - 1994 | Generation Y (Millennials)
The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation. Gen Y are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches… as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.
Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.
Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.
1977 - 1983 | Generation XY (Xennials)
Xennials are a micro-generation born during the cusp of Gen Xers and Millennials, having experienced an analogue childhood with a digital adulthood. They empathize with both of their neighboring generations and are often considered the wise and balanced individuals of the group.
1995 - 2012 | Generation Z (iGeneration)
While we don’t know much about Gen Z yet, we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever. Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.
Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners.
1965 - 2012 | Generation XYZ (Tomorrow People)
Essentially a hybrid of all aforementioned demographics, Generation XYZ possesses a culmination of strengths and special insight into the evolution of our world.